Hi, I'm April — and I'm so glad you're here.

With over a decade of experience (plus a Master's of Science in Publishing), I have a sharp understanding of lifestyle topics and reader intent, and a knack for turning clinical research into clear, trustworthy content for both publications and brands. I believe that content should empower, not overwhelm—and my work always reflects that.

Before going freelance, I led the nutrition verticals at LIVESTRONG.com and Eat This, Not That!, where I built and executed high-impact content programs from the ground up. Now, I work with top publications and brands, including Women's Health, EatingWell, Glamour, Well+Good, SHAPE, Verywell, GQ, Health.com, Abbott, Lifeforce, and many, many more.

My main beats are health, wellness, lifestyle, beauty, and travel. I've chatted with Karlie Kloss about her morning routine, unpacked the lived experiences of people on GLP-1 meds, and shared the one supplement I never traveled without during my days as a digital nomad. I wrote a print feature for Women's Health detailing the nuances of food sensitivies and how diet affects skin, and tested dozens of sneakers for one too many brands.

My writing makes people feel informed, supported, and seen—it's always credible, never sugar-coated (can you expect anything less from a native New Yorker?). My forté is nailing down brand voice, a skill I've honed over years of working with magazines, consumer brands, and everything in between.

And when I'm not writing or strategizing, you'll probably find me chasing a new deadlift PR, snapping portrait-mode pics of my mini Australian Shepherd (his name is Maui), or planning my next international work location.

April